Brand Finance has announced the report on “Top 500 World’s Most Valuable Bank Brand in 2018″. In Vietnam, VietinBank is the bank with the strongest percentage of growth in brand value. Accordingly, VietinBank’s brand value has increased by 51.3 percent, jumping from $252 million to $381 million.
*The brand value of VietinBank jumps to $381 million
According to the Ranking Report of Brand Finance, VietinBank was listed in the Top 400 World’s Most Valuable Bank Brands for the second time with strong increase in brand power and value. VietinBank has risen 98 notches in just one year, ranking 310th. This is the highest ranking amongst the Vietnamese banks ranked. Especially, according to this ranking, VietinBank ranked No. 3 in the Top 10 banks having the strongest increase in Top 500 most valuable global banking brands in 2018.
In the region, VietinBank ranked 24th in the ranking of Asean banks by Brand Finance. This brought VietinBank to become the bank that has the highest change in hierarchy in Asia and Asean.
Especially in Vietnam, VietinBank is also the bank with the strongest growth rate in terms of brand value. Accordingly, VietinBank’s brand value has increased by 51.3 percent, jumping from $252 million to $381 million; The Brand Strength Index (BSI) also increased from A + to AA-. This proves the competitiveness of VietinBank compared to Vietnamese banks.
With spectacular steps from 408 in 2017 to 310, VietinBank is determined to move closer to the new challenge. With the appreciation of the role of the brand and the association of brand strategy with business strategy, VietinBank is trying to build brand images of Intimacy, Understanding, and Dedication in the customer’s perception, as well as affirming its position in the international arena, seeking to lead and join strong regional brand groups.
*VietinBankbank of major awards
Last year, VietinBank also received many prestigious awards such as six consecutive years being ranked by Forbes in the Top 2000 largest businesses in the world; Top 1,000 Global Banks by The Banker; leading Vietnamese brands along with many prestigious awards for business activities.
Also in 2017, VietinBank continued maintaining and improving its credit rating and development prospects in accordance with the assessment of international credit rating agencies. While Fitch Ratings upgraded VietinBank’s IDR rating from “Stable” to “Positive”, S & P appreciated VietinBank with the credit rating to be equal to the national credit rating.
In the year 2016, Samir Dixit, Asia Pacific Region director, Brand Finance, said: “The next challenge that is to reach the top 300 is definitely not an easy task, which requires VietinBank’s stronger and more drastic focus on strengthening its brand strength, apart from its profit growth”.
So far, VietinBank is the only Vietnamese bank since 2012 to reach the Top 500 Most Valuable Bank Brand in the world. With six times to be available in this prestigious ranking, VietinBank has proven its brand value, its ability to develop stably, sustainably and effectively.
